GEO Evaluation Framework

Testing which Generative Engine Optimization features improve AI citation rates

About this experiment:

This framework tests 20 variants of the same coffee shop website (Kopi Delight) to measure which GEO features actually increase citations in AI search results from Perplexity, ChatGPT, Claude, and other AI providers.

Domain: www.geo-eval.com

GEO Features Being Tested

Schema Markup
Expert Quotes
Semantic Structure
Statistics & Data
llms.txt File
E-E-A-T Signals

Baseline

Baseline
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Plain HTML with no GEO optimizations

Single Feature Tests

Schema Only
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Schema
Quotes Only
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Quotes
Structure Only
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Structure
Stats Only
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Stats
Llms Only
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llms.txt
Eeat Only
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E-E-A-T

Two-Feature Combinations

Schema + Quotes
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Schema Quotes
Schema + Structure
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Schema Structure
Schema + Stats
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Schema Stats
Schema + Eeat
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Schema E-E-A-T
Quotes + Structure
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Quotes Structure
Quotes + Eeat
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Quotes E-E-A-T
Structure + Stats
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Structure Stats
Structure + Eeat
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Structure E-E-A-T
Stats + Eeat
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Stats E-E-A-T
Llms + Schema
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Schema llms.txt

Three-Feature Combinations

Schema + Stats + Eeat
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Schema Stats E-E-A-T
Schema + Structure + Quotes
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Schema Quotes Structure

All Features

All Features Combined
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Schema Quotes Structure Stats llms.txt E-E-A-T